PEI Foods Featured in President’s Choice “#EatTogether” Campaign for Canada 150

There are basically two common, non-controversial, safe topics that can form the basis of a conversation start with just about anyone – the weather and food! And, food is the one that will bring people together!

On Saturday, May 6, 2017, the Atlantic Superstore in Summerside, PEI, was the venue for a luncheon where 32 people sat down to lunch together. Most did not know each other and had not met before Saturday. They happened to show up at the supermarket on a Saturday morning and found themselves invited to dine at a pop-up luncheon in the midst of the produce section.

"Eat Together"
“Eat Together” Event at Atlantic Superstore in Summerside, PEI

You see, Loblaws has this cool Canada 150 project underway to celebrate Canada’s 150th birthday.  Six of their supermarkets across Canada have been selected to host one of these special events that features the local foods of the region in which the event is held. The locations for the cross-country tour celebrating Canada’s regional cuisines are Ottawa, Calgary, Richmond, Summerside, Wolfville, and Montreal. Summerside was the fourth stop on the tour. Known as the #EatTogether campaign, the overarching theme is to get Canadians to come together, sit down over a meal, engage in conversation, and share stories about their favorite dishes and local cuisine. Talking about PEI foods is never a problem for Islanders because we love our foods and love to talk about them! Fishing and agriculture are two of our primary industries on the Island and both generate drool-worthy foods!

Tracy Moore and Chef Tom Filippou
Cityline Show Host Tracy Moore and PC Executive Chef Tom Filippou at “Eat Together” Event at Atlantic Superstore, Summerside, PEI

President’s Choice (PC) Executive Chef, Tom Filippou, and Cityline show host, Tracy Moore, presented a PEI-themed meal. For readers who are Islanders and those who have visited PEI, you’ll know that PEI food culture revolves around the land and sea.  The Island is known for great food – think potatoes, mussels, and lobsters. I asked Chef Filippou what inspired the dishes they chose to feature for the PEI-themed meal. He said that President’s Choice surveyed Canadians about what foods resonated with them and, when it came to PEI, our potatoes, lobsters, and mussels topped the list. He says those foods are amazing as they are but he put his own stamp on them by, for example, using lobster in a traditional Mac ‘n Cheese dish and cooking the pasta for it in the stock in which the lobster was steamed, thus deepening the lobster flavor in the dish. He says Summerside was a good choice as one of the six venues because the Island has such a rich history of seafood and agriculture and has so much to offer (for a menu that is regionally inspired).

Lobster Mac 'n Cheese
Lobster Mac ‘n Cheese, “Eat Together” Event at Atlantic Superstore in Summerside, PEI

The meal started with big bowls of mussels steamed in local PEI beer, followed by breaded chicken cutlets, potato salad, garlic bread, and the lobster Mac ‘n Cheese.

Breaded Chicken Cutlets

This rustic potato salad made with mini potatoes was amazing!

Potato Salad

For dessert, diners enjoyed yummy sticky date pudding with toffee sauce along with butter tarts.

Sticky Date Pudding
Chef Tom Filippou
PC Executive Chef Tom Filippou at Eat Together Event at Atlantic Superstore in Summerside, PEI

Asked what inspired the idea for the #EatTogether campaign, Chef Filippou says that food brings people together so the idea of a pop-up dinner party in the middle of a supermarket seemed like a great idea. People lead busy lives and many seem to spend a lot of time on their electronic devices and less time connecting with, and getting to know, each other so the aim is to get people to slow down a bit, take a deep breath, sit down at a table together, and enjoy good food and each other’s company.  What better way to set the example than on a busy Saturday morning with shoppers hurrying about to pick up groceries. Imagine whirling in with a grocery cart and the first thing you come across is a beautifully set long table alongside the produce section! I have to say it was a very impressive sight, especially from the vantage point of the store’s upper level.

Atlantic Superstore, Summerside, PEI

The photo below shows the area of the store where the celebrity meet and greet was held.  Have to love that backdrop of bags of PEI potatoes!

Summer Display at Summerside's Atlantic Superstore
Atlantic Superstore, Summerside, PEI

People live busy fast-paced lives with family members hurrying off to activities in different directions and many live and breathe being connected to their phones and computers/electronic devices. It seems, in many homes, the routine of regular family meal times  where family members all sit down together over a prepared meal, decompress, and discuss the happenings of their day and, well, just get to know one another, may be going by the wayside.  President’s Choice did some research on this topic and learned that only 38% of Canadians eat dinner together 4-6 times a week. 45% watch TV while eating, 15% listen to the radio, and 14% are on the Internet.

So, for the 32 people who dined at the communal table in the produce section of the Summerside Atlantic Superstore on a Saturday morning, it didn’t take long for them to connect with their fellow diners and for the storytelling to begin.  Food arrived on the table and conversations soon turned to food-related subjects and stories about the foods in their kitchens and what food means to special events like birthdays and holidays throughout the year.

Cityline Host Tracy Moore
Cityline Host Tracy Moore (right) shares a laugh with a diner at the Eat Together Event at the Atlantic Superstore in Summerside, PEI

Once the initial photos of the two celebrity hosts were taken, the electronic devices actually disappeared and, dare I say it – wait for it….. were actually forgotten about and strangers simply talked with each other over a tasty meal. Tracy Moore and Chef Tom Filippou proved to be entertaining and  engaging hosts and people easily opened up to them talking about their own culinary influences.

Tom Filippou and Tracy Moore
PC Executive Chef Tom Filippou and Cityline Show Host, Tracy Moore

This was a well executed event and a tip of the hat is due to the PC culinary team that pulled this event together to showcase PEI foods. Well done! To check out the PC #EatTogether video, click on this link:

Disclosure:  I was invited to attend this event so that I could share my experience with my blog readers. My opinions and impressions of it are my own.


Setting Day on Prince Edward Island Can Only Mean One Thing

Setting Day
Setting Day, French River, PEI

Setting Day on Prince Edward Island can only mean one thing… heralds the opening of the spring lobster fishery and a fresh feed of PEI lobster from the cold Atlantic waters will follow soon after!

Lobster in the Shell


lobster traps
Lobster Traps at French River, South Landing Wharf, PEI, Canada

Lobster fishers spend many weeks in advance of Setting Day preparing their lobster traps and fishing boats for the upcoming season.

Malpeque Harbour, PEI
Lobster Boats at Malpeque Harbour, PEI, Canada

As the time grows closer to Setting Day, visits to Island wharves are an interesting activity.  Boats, looking all spiffy, are in the water, and wharves are stacked high with traps just waiting to become the deep sea inns for lobster. This year, I visited six Island wharves in the two days leading up to Setting Day.

Lobster Fishing Boats at Malpeque Harbour, PEI, Canada
Lobster Fishing Boats at Malpeque Harbour, PEI, Canada

I like to visit wharves the eve of Setting Day. The boats are heavy laden with traps, fishers are checking and double-checking their gear, and the conversations are animated with excitement and anticipation of the upcoming lobster season.  There will be claims as to who owns the fastest boat, who will sail out first, and so on. The mood is jovial and a lot of good-natured banter can be heard.

Lobster Fishing
Lobster Boats Loaded with Traps for Setting Day, North Rustico, PEI, Canada


Lobster Traps
Fishermen at Malpeque Harbour Check Their Lobster Traps in Preparation for Setting Day
Lobster Traps
Double-checking the Lobster Traps, Malpeque Harbour, PEI

I’m not sure I could figure out the ropes of this business but they sure are colorful!

Colorful Ropes

So, too, are the many different colors of buoys.

Colorful Buoys
Lobster Traps
Traditional Lobster Traps

PEI has two lobster seasons. The first runs from May until the end of June and the second from August until October.  Some claim (and I agree) that the lobster that is caught in the early season is the most tasty and tender as it comes from the colder waters.

Lobster Boats
Lobster Boats, New London Harbour, PEI, Canada

On PEI, the spring fishery tends to get the most attention because these are the boats that are first out of the gate to open the fishery season. There is a lot of hype associated with Setting Day.

Lobster Fishing
Boats Loaded with Lobster Traps for Setting Day, North Rustico, PEI, Canada

North Rustico is one of the more colorful fishing ports and draws a lot of summer tourists who enjoy watching the activity of the fishing boats.

Preparing for Setting Day
Eve of Setting Day in the Fishing Village of North Rustico, PEI, Canada

Regardless whether one is directly involved in the fishery or not, Setting Day is a big deal for many Islanders. This is the day that fishers head out with their boats for the first time in the season to lay the traps to catch the lobsters.

Lobster Boat Loaded with Traps
Trap Setting Day

There are many wharves around the Island and the same common scene plays out – friends, neighbours, and family members get up long before daybreak and head to nearby wharves or beaches to watch the parade of boats as they head out with their loads of traps. It’s a sign of support to the fishers for the work they do.

Waiting for the Lobster Boats
Waiting for the Parade of Lobster Boats on Setting Day in French River, PEI, Canada

The last couple of years, I have headed to French River which is about 45 minutes from Charlottetown.  Boats are not permitted to leave the harbour until 6:00am but spectators need to be in place by about 5:40am as boats pull away from the wharves and get in to position for take-off and they lose no time when the clock strikes 6:00am. As one fisherman told me, come 6:00am, it’s “game on” and it’s very competitive as the boats charge out to sea to the cheers and delight of the bystanders! If you have never stood on a beach on PEI at sunrise and watched dozens of lobster boats heading out to work, you have missed a magical and moving experience.

Parade of Lobster Boats
Early Morning Gathering in French River, PEI, to Watch Parade of Lobster Boats on Setting Day

In 2017, when this article is being written, Setting Day was on Saturday, April 29th. Island lobster fishers don’t fish on Sundays so the first haul from the traps will be on Monday. With the exception of Sundays, fishers check their traps daily during lobster season.  Close to 1000 boats were expected to leave the wharves on Setting Day this year.

Parade of Lobster Boats Heading out to Sea
Heading out to Drop off the Lobster Traps on Setting Day
Lobster Fishing Boats
Heading Out With a Load of Lobster Traps, French River, PEI

A few years ago, I happened to be in North Lake, in the Islander’s eastern part of the province, mid-morning, as the lobster boats were coming back in with their daily catch. It’s a beehive of activity when they all arrive back in port with crates full of lobster!

Lobster Boat
Lobster Boat Loaded with the Day’s Catch, North Lake, PEI, Canada

North Lake is a large harbour and it’s really cool to watch the boats enter the port through this narrow entrance. Sometimes, it’s almost a traffic jam on the “North Lake Freeway” as the boats converge to come into the wharf with their catch.

Lobster Boat
Lobster Boat Arriving Back in Port with the Day’s Catch, North Lake, PEI, Canada

Heading for a “parking spot” to unload the catch.

Fishing Harbour
North Lake Harbour, PEI, Canada

Unloading the day’s catch.

Daily Catch
Unloading the Day’s Catch, North Lake, PEI, Canada

Here’s a look at what’s in those crates!

PEI Lobsters
Fresh Catch of the Day – PEI Lobsters

While there are many recipes that call for lobster as an ingredient, Islanders typically eat the steamed lobster straight from the shell for their first feed of the season.

Fresh PEI Lobster
Steamed Lobster in the Shell
Steamed Lobster
Lobster in the Shell
How to Eat Lobster, PEI Style
Cracking Open the Lobster

Served hot or cold, according to one’s preference, lobster is a divine treat when dipped in melted butter.  On PEI, lobster is most commonly served with potato salad, coleslaw, sometimes other kinds of salads and, of course, homemade rolls.

Potato Salad
My Island Bistro Kitchen’s PEI Potato Salad

You can find my recipe for potato salad here and for my pan rolls here.

Lobster Dinner
Traditional PEI Lobster Dinner

Once I have had that first feed of lobster, I am ready to use it as an ingredient in other dishes. One of my more popular recipes is the one for Lobster Cakes. You can access my recipe for these tasty savory cakes here.

Lobster Cakes
PEI Lobster Cakes

Another favorite recipe for using lobster is Lobster Newburg. It is lovely served in puff pastry shells.  And, of course, there is always the perennial favorite – Lobster Rolls! A couple of great places to get lobster rolls on PEI are Richard’s Seafood Eatery on the wharf in Covehead and at Dave’s Lobster in Charlottetown.

And the great lobster that we enjoy comes thanks to the fishers who head out, sometimes in rolling seas, to fish the lobster.

Lobster Fishing
Lobster Fishing in all weather on PEI

And, other times, the fishers get to see the most amazing sunrises!

Setting Day
Heading Out With a Load of Lobster Traps

Lobster fishing is a big part of the Island culture and way of life. The seafood sector is one of PEI’s main industries. PEI has some very picturesque harbours and wharves like French River seen in the photograph below. It is so popular with photographers that a lookout has been created so that people can safely pull off the road to photograph its beauty.

PEI Fishing Harbour
French River, PEI

As I finish this posting, the first catches of the season are in…, where is that lobster bib…….

Lobster Supper
A PEI Lobster Feed

Setting Day marks the beginning of the PEI lobster fishing season as fishers set their lobster traps in the water

Lobster Trap Setting Day on Prince Edward Island