Tag Archives: Presidents Choice

PEI Foods Featured in President’s Choice “#EatTogether” Campaign for Canada 150

There are basically two common, non-controversial, safe topics that can form the basis of a conversation start with just about anyone – the weather and food! And, food is the one that will bring people together!

On Saturday, May 6, 2017, the Atlantic Superstore in Summerside, PEI, was the venue for a luncheon where 32 people sat down to lunch together. Most did not know each other and had not met before Saturday. They happened to show up at the supermarket on a Saturday morning and found themselves invited to dine at a pop-up luncheon in the midst of the produce section.

"Eat Together"
“Eat Together” Event at Atlantic Superstore in Summerside, PEI

You see, Loblaws has this cool Canada 150 project underway to celebrate Canada’s 150th birthday.  Six of their supermarkets across Canada have been selected to host one of these special events that features the local foods of the region in which the event is held. The locations for the cross-country tour celebrating Canada’s regional cuisines are Ottawa, Calgary, Richmond, Summerside, Wolfville, and Montreal. Summerside was the fourth stop on the tour. Known as the #EatTogether campaign, the overarching theme is to get Canadians to come together, sit down over a meal, engage in conversation, and share stories about their favorite dishes and local cuisine. Talking about PEI foods is never a problem for Islanders because we love our foods and love to talk about them! Fishing and agriculture are two of our primary industries on the Island and both generate drool-worthy foods!

Tracy Moore and Chef Tom Filippou
Cityline Show Host Tracy Moore and PC Executive Chef Tom Filippou at “Eat Together” Event at Atlantic Superstore, Summerside, PEI

President’s Choice (PC) Executive Chef, Tom Filippou, and Cityline show host, Tracy Moore, presented a PEI-themed meal. For readers who are Islanders and those who have visited PEI, you’ll know that PEI food culture revolves around the land and sea.  The Island is known for great food – think potatoes, mussels, and lobsters. I asked Chef Filippou what inspired the dishes they chose to feature for the PEI-themed meal. He said that President’s Choice surveyed Canadians about what foods resonated with them and, when it came to PEI, our potatoes, lobsters, and mussels topped the list. He says those foods are amazing as they are but he put his own stamp on them by, for example, using lobster in a traditional Mac ‘n Cheese dish and cooking the pasta for it in the stock in which the lobster was steamed, thus deepening the lobster flavor in the dish. He says Summerside was a good choice as one of the six venues because the Island has such a rich history of seafood and agriculture and has so much to offer (for a menu that is regionally inspired).

Lobster Mac 'n Cheese
Lobster Mac ‘n Cheese, “Eat Together” Event at Atlantic Superstore in Summerside, PEI

The meal started with big bowls of mussels steamed in local PEI beer, followed by breaded chicken cutlets, potato salad, garlic bread, and the lobster Mac ‘n Cheese.

Breaded Chicken Cutlets

This rustic potato salad made with mini potatoes was amazing!

Potato Salad

For dessert, diners enjoyed yummy sticky date pudding with toffee sauce along with butter tarts.

Sticky Date Pudding
Chef Tom Filippou
PC Executive Chef Tom Filippou at Eat Together Event at Atlantic Superstore in Summerside, PEI

Asked what inspired the idea for the #EatTogether campaign, Chef Filippou says that food brings people together so the idea of a pop-up dinner party in the middle of a supermarket seemed like a great idea. People lead busy lives and many seem to spend a lot of time on their electronic devices and less time connecting with, and getting to know, each other so the aim is to get people to slow down a bit, take a deep breath, sit down at a table together, and enjoy good food and each other’s company.  What better way to set the example than on a busy Saturday morning with shoppers hurrying about to pick up groceries. Imagine whirling in with a grocery cart and the first thing you come across is a beautifully set long table alongside the produce section! I have to say it was a very impressive sight, especially from the vantage point of the store’s upper level.

Atlantic Superstore, Summerside, PEI

The photo below shows the area of the store where the celebrity meet and greet was held.  Have to love that backdrop of bags of PEI potatoes!

Summer Display at Summerside's Atlantic Superstore
Atlantic Superstore, Summerside, PEI

People live busy fast-paced lives with family members hurrying off to activities in different directions and many live and breathe being connected to their phones and computers/electronic devices. It seems, in many homes, the routine of regular family meal times  where family members all sit down together over a prepared meal, decompress, and discuss the happenings of their day and, well, just get to know one another, may be going by the wayside.  President’s Choice did some research on this topic and learned that only 38% of Canadians eat dinner together 4-6 times a week. 45% watch TV while eating, 15% listen to the radio, and 14% are on the Internet.

So, for the 32 people who dined at the communal table in the produce section of the Summerside Atlantic Superstore on a Saturday morning, it didn’t take long for them to connect with their fellow diners and for the storytelling to begin.  Food arrived on the table and conversations soon turned to food-related subjects and stories about the foods in their kitchens and what food means to special events like birthdays and holidays throughout the year.

Cityline Host Tracy Moore
Cityline Host Tracy Moore (right) shares a laugh with a diner at the Eat Together Event at the Atlantic Superstore in Summerside, PEI

Once the initial photos of the two celebrity hosts were taken, the electronic devices actually disappeared and, dare I say it – wait for it….. were actually forgotten about and strangers simply talked with each other over a tasty meal. Tracy Moore and Chef Tom Filippou proved to be entertaining and  engaging hosts and people easily opened up to them talking about their own culinary influences.

Tom Filippou and Tracy Moore
PC Executive Chef Tom Filippou and Cityline Show Host, Tracy Moore

This was a well executed event and a tip of the hat is due to the PC culinary team that pulled this event together to showcase PEI foods. Well done! To check out the PC #EatTogether video, click on this link: https://www.youtube.com/watch?v=vDuA9OPyp6I

Disclosure:  I was invited to attend this event so that I could share my experience with my blog readers. My opinions and impressions of it are my own.